For independent endurance coaches
The CRM built for endurance coaches. TrainingPeaks was built to write sessions, not manage a roster, and its per-athlete pricing taxes you for growing one. A WhatsApp thread with a spreadsheet stapled to it was never going to scale past a dozen athletes either. This is the one place the whole relationship lives — enquiry, active block, the one who has quietly stopped logging.
No card. Cancel whenever — your athletes and history stay put.
Training software assumes the hard part is writing the sessions. It is not. The hard part is the enquiry you never replied to, the athlete you have not spoken to in a month, and the one whose last four weeks quietly stopped adding up.
So this is built like a CRM and not like a plan editor. Every person has a stage, a history and a next step. The roster reorders itself overnight around whoever needs you, and what is left is the part only you can do — the phone call, the cutback week, the honest conversation.
One place for the whole book, not a folder of plans per athlete.
The relationship, end to end
Someone asks about coaching. Name, goal, where they came from — on the board before the reply is sent, with the clock running on time-in-stage.
Discovery call, trial week, proposal. Each move advances the card and resets the stale timer, so a lead that has sat for three weeks says so.
They convert and become an athlete. Load, plans, check-ins and every comment file themselves against the person from that day forward.
Compliance slips, readiness drops, a flag fires, a race closes in. The roster reorders itself overnight and the relationship surfaces before it lapses.
The book of business, ranked. Fitness, readiness, compliance, next race and open flags on one row — so “who needs me today” is a glance, not an audit.
Enquiries as cards through discovery, trial and proposal. Stale ones are marked, converted ones link straight through to the athlete they became.
Acute-to-chronic load computed nightly from Strava, a CSV or a typed session. Red flags fire on the pattern over weeks, never on one bad Tuesday.
Invite the athletes you already coach, put your open enquiries on the board, and connect Strava or drop in a CSV to build the history. 14 days, no card, nothing to uninstall.